Brand constitutes every connection to a product or service that permit to be recognized by another similar or identical in the market. The brand is non material, that has as fundamental functions to indicate the business origin of the product or service, the quality of itself, as well as the reputation and goodwill of the business man and to aloud the promotion of products and services that wants to distinct.
Tradionally, brands can be constituted by words, combinations of words, symbols, figures, images, letters, numbers, drawings, the shape of the packs, and the combination of two or more elements. According to the combination, brands can be simple, combined, three-dimensional and figurative.
Every business man that wants to introduce a product or service in the market has to complete some law steps, marketing and others, being one of the most important the brand selection that will distinguish its products and services. For selecting or define the brand in question, is necessary to analyze the register capacity of the selected brand, for an effective process.
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July 17th, 2009 at 7:16 am
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